To examine the big-picture ROI of your business marketing and sales efforts, you need to focus on metrics that indicate bottom-line impact.
This eBook will walk you through six critical metrics every business needs to know, including:
- Customer Acquisition Cost (CAC)
- Marketing Percentage of CAC
- Ratio of Customer Lifetime Value to CAC
- and more!
Don't settle for less when it comes to ROI.
See for yourself how to calculate and examine these metrics to benefit your marketing efforts now and into the future.