How to Pitch Content Marketing to Your Boss


Many marketing professionals struggle to pitch the power of content marketing because we speak a different language than executives. Plus we’re excited to get started putting all of the pieces in place.

This guide will help you step back and form a plan to communicate the ROI of content marketing in a way your executive team will understand by:

  • Properly framing the discussion to focus on the bottom line.
  • Turning objections into opportunities for success.
  • Conducting supportive research using a current business challenge.
  • Presenting the pitch using viable 

Make it easy for your executive team to say yes.

With a pilot campaign and supporting materials in hand, it’s possible to confirm that content marketing is a fit for your business.

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