Leading a Successful CRM Implementation
The Complete Guide to Change Management for User Adoption
68% of CRM implementations fail. Your CRM doesn't have to be one of them.
Use a proven change management framework that helps you avoid common mistakes and set your team up for success.
- 8x higher project success rate
- 90%+ user adoption
- Proven CRM ROI
The goal isn't to implement new technology. It's to build a platform so valuable that your team says, “I can’t imagine doing my job without this!”
Download our change management guide to make your complete success plan with a proven framework, communication templates, step-by-step checklist and success metrics
Download the change management guide today
The Problem Every CRM Project Faces
You've invested months selecting the perfect CRM platform. Your technical implementation is flawless. Then the reality sets in:
- People are still working from spreadsheets and sticky notes
- Data sits incomplete because teams "don't have time" to update records
- Leadership is questioning the ROI on your technology investment
The difference between measurable CRM ROI and a contract you can’t wait to end, is a change management strategy.
In this guide you'll receive:
1
Framework
The ADKAR change management framework.
2
Timeline
Align each change phase with your CRM project.
3
Action Items
Specific actions for applying this framework.
4
Messaging
Team communications to use during the process.